I’d been trying to see whether a particular council has a presence on Twitter. They do but it wasn’t easy to find (their fault, not Twitter’s).
So I thought I’d just check to see what use UK councils generally make of Twitter. One thing led to another and I’ve ended up writing a short report on the subject.
What I found was illuminating, at least for me.
- One local government officer holder has over 100,000 Twitter followers
- Of the largest councils in the UK one doesn’t seem to have discovered Twitter at all
- I found some great examples of effective Tweets, and some that definitely aren’t
- Some councils need to change their culture if they’re going to use Twitter effectively.
You can access the report through my web site, where you can also find a summary of my conclusions and recommendations for councils.
PS – Twitter are generous with the use of their name and logo but it seems fair to point out that nothing I write about them here or in my report implies any endorsement by them of HelpGov Ltd or any link between us except that I am an enthusiastic user of their service
PPS – Oh, go on. Why not follow me on Twitter @rogerlwhite?