There’s a great post over at the WeLoveLocalGov blog about the horrors of the average conference.
So moved was I by the profound truths WLLG sets out that I added my own views on the dreaded keynote speech. Being of a sustainable bent I thought I’d recycle those doodles here. They’re written from the perspective of local government in particular but apply to most conferences marketed to the public sector.
The best keynotes are by ministers (of the crown not religion) and have a number of characteristics.
- They’re short (their main advantage)
- They’re scripted, usually woodenly so
- Civil servant(s) hover in attendance to ensure “their” minister commits no indiscretion and is hurried away a.s.a.p. to the next engagement
- If you’re lucky (?) enough to have questions allowed, they’re usually preceded by the formula “Time is short. So to get as many in as possible I’ll take 3 or 4 at a time” – this neat and apparently democratic device means that awkward issues can be lost in the generalised response that follows
- They’re timed to suit the minister’s convenience – hence the not unknown sight of a keynote at 1345 after half the day’s jollity is over when it becomes more of an afterthought than a scene-setter
- Despite implications by the organisers in pre-event publicity, nothing new or unknown is said. How could it when they’d be smacked hard on the wrist in the Commons if they announced anything significant outside Parliament first? Why would they when confronted by an audience of dozy public officials and councillors (dozy because of what they’re enduring at the event – I cast no general aspersions).
The second best keynotes are when the advertised minister can’t make it and a civil servant delivers the script on their behalf, making it clear by their even more wooden delivery, lack of deviation from said script and unwillingness to take questions that they are gritting their teeth for a slightly distasteful and political act of supreme self-sacrifice.
Does anyone know of a better generic conference keynote contributor than a minister of the crown?
PPS Little known facts – the QEII Conference Centre, pictured above, turns out to be an executive agency of the Department for Communities and Local Government. I’ll bet you didn’t know that. A case for Pickles-isation?