No, no it’s not all rubbish.
But the title of this post is more likely to attract attention than waste collection and disposal which is what the No. 2 search bringing people to this blog is really all about.
In fact it’s a bit more specific than that. This happy band of surfers searched for phrases like wheelie bin, wheely bin, wheelie bin wash, recycle wheelie bins and whellie bins (you’ll note the lack of consensus on how to spell wheelie in the wonderful anarchy that is the English language).
I’d like to think these searchers after truth were all interested in the same aspects of waste as me
- the international innovation exemplified in my posts on Empty your bin, sir? (Ireland – pay a company to empty your bin) and Empty your own bin, sir? (Taiwan – their amazing musical garbage trucks)
- the political dimension brought out in a subtly understated way by secretary of state Eric Pickles on Muck and nonsense (UK – he was having a go at the fact/claim that over the last decade council taxes have doubled and bin collections have halved).
Coming back to the subject I was surprised for a policy/performance/improvement wonk how often I’d mentioned the subject.
But Pickles was right on one aspect.
Waste collection is one of the most visible council services in the UK and one by which many people judge their council.
Back in 2008 market research company Ipsos MORI published a survey for the Local Government Association which identified the factors residents most associated with their local council’s reputation. Seven out of twelve were to do to do with what they called Greener, cleaner, safer services (the others were all to do with communications).
So an efficient and effective waste collection service is important.
Tomorrow – the all-time No. 1 search term that brought people to this blog. And a surprise (although not if you read these posts from the top down…).
Footnote: of course, wheelie bins are only one of the various receptacles we use to dispose of or recycle domestic waste. The UK press recently highlighted one council, Newcastle-under-Lyme, that allegedly requires residents to use nine different containers to dispose of waste (the council web site mentions seven). It’s apparently all too much for the residents to cope with, although I’ll bet most of them can work a TV remote control, a device requiring considerable more brain power in my view.