TeletubbiesIt’s always interesting when a human touch breaks through the corporate identity.

On a trip to Edinburgh yesterday, I saw two construction vehicles personalised by their respective employees.

The first was a private builder’s flatbed truck. On each of the upright corners of the grill behind the cab a Teletubbie had been impaled, one green, one purple. They looked as if they’d been retrieved from a skip and their limbs flopped around in the truck’s slipstream like miniature corpses. Not a positive image.

The other was a bit closer to home for me and altogether more subtle – a vehicle belonging to the council I used to work for. Most of their vehicles are painted white (it’s cheaper) and sport the council logo in blue. They’re usually well-maintained and look in good condition. This one was no exception. But printed in the corporate blue and apparently professionally in capitals below the window at the rear of the cab, were the words ‘IT’S NAE EASY.’

The message was given added meaning for me because the council’s slogan, short  version, is ‘the very best of Scotland.’ I know because I wrote it. OK, as specified by councillors, but I did write it (a councillor, now out of favour with the majority of his colleagues, suggested adding the ‘very’).

I just loved the conjunction of ‘It’s nae easy’ and ‘The very best’. What could be more true? Striving to be the best isn’t easy and whoever added this discreet adornment to this particular vehicle should be praised. I hope their wisdom is used in that council’s employee induction programme to get over the more profound truth.

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